Brand Overview
Brined is a pickled alcohol brand that offers its customers a unique and memorable drinking experience that stands out in the crowded spirits market. We offer dill vodka, gin, and tequila that is handcrafted with the highest quality ingredients. Whether it is enjoyed on its own, in cocktails, or in your favorite meal, I can guarantee you’ve never had anything like it.
At Brined, we invite you to enjoy our handcrafted artistry, reminiscent of an elevated Old America where craftsmanship was admired and authenticity was celebrated. We want to show you our dedication to creating spirits that are not only delicious but also aesthetically pleasing.
The color palette consists of five colors along with black. It has two classic pickle-inspired shades of green along with a creamy white to serve as a neutral backdrop. The mustard yellow adds a playful burst of energy and the red contrasts with the green to add a level of intensity and pop of color to the palette.
These are our labels for the alcohol. Each label has the logo along with a message that conveys the quality and handcrafted nature of our product. Underneath the logo you can find the alcohol percentage along with what type of alcohol it is. Also each label has its own unique color way along with a dill plant featured in the background of the label.
The Mockups
The Mockups
This is the final mockup featuring all three jars together. Each jar contains its own pickle inside for you to enjoy. Each jar also has correlating lids to the labels for you to easily spot your favorite in the store. The matte lids are a juxtaposition to the glass jar. The jar itself is meant to mimic a classic pickle jar with textured glass for a handcrafted yet elevated feel.
Credits
Class: Advanced Graphic Design
Instructor: Courtney Spencer, Tyler School of Art and Architecture, Temple University
Stock Photography and 3D Assets sourced from Adobe Stock